Recently a rumor has spread that Email marketing is dead.
Is Email Marketing really dead?
No! Email Marketing is still a powerful marketing method. With email marketing, you can grow your business and reach new customers. In the last few years, the landscape of email marketing has changed dramatically.
Nowadays, many email marketing tools are available in the market.
Which one is best for you?
Don’t worry!
Stay with this article. We will discuss the best Email Marketing tools that are available in the market. You can take the perfect one for you according to your budget and needs.
What is Email Marketing Tools?
Email marketing tool is one kind of software. This software allows marketers to create, test, send, optimize, and report on their Email Campaigns.
Email marketing tools are a very important ingredient to grow and spread your business. It also assists you to gather customers.
Email marketing tools will help you craft and create more unique emails.
Email marketing tools can create automated journeys and deliver personalized messages. It helps you to grow your business more smoothly.
By providing standard and attractive emails you can build your relationship with customers stronger.
What Should You Consider When Choosing an Email Marketing Tool?
You have to consider a lot of things while shopping for your Email platform.
Here are three Urgent things you should know before making a choice.
1. Establish Your Goals
In marketing strategy, Email marketing is one of the most important parts.
First, identify your goal. Then find out the way to reach there.If you can deliver creative content successfully, it must achieve more traffic. Email marketing software has also a significant effect. CRM integration is a necessary thing if you need more than customer segments.
2. Pick The Right Plan
Some things are common in email marketing plans. These are things you can consider when matching your budget to your preferred tools.
Subscriber Counts
Make your plan based on the subscribers you have.Email marketing platforms estimate the features and capabilities.
Pricing options
Email pricing platform is mainly divided into two categories.
They are:
- Monthly and
- Annual
Monthly pricing is based on a pay-as-you-go model. There are no long-term commitments.
Annual plans hold a little more consideration. Sometimes it offers a monthly discount.
Although demos are fantastic, we offer you free trials. The free trial includes all the features you need for your email marketing business.
By following this you can easily identify your needs as well as your limitations. This helps you to avoid getting dragged into a year-long commitment.
Best Email Marketing Tools
Get the best email and enriched your campaign. Here are the 3 best Email Marketing tools for your business!
HubSpot
HubSpot is a familiar all-in-one marketing platform. It provides you with all of the tools you need to grow your company.
It covers your company to create, personalize, and optimize emails without the help of designers or IT.
This software excels in automated workflows. Which allows you to set email subscriber triggers and nurture leads into customers.
It provides you the service to see handy mapping features for increased clarity and easier optimization.
Hubspot’s email marketing tool is one of the branches of its multipurpose service. You can use it independently. if you want you can also use it in conjugation with their other products, like- Marketing Hub and CRM.
When you combine your Email Marketing with their other services, it becomes more powerful.
It provides you with various pre-made email templates to assist you. You don’t need any coding or development experience to create standard emails.
Hubspot is very easy to use. It offers you some special offers. They are-
- Personalize your layout,
- Change the text and colors to match your brand,
- And add calls-to-action and images.
Their A/B testing software gives you outstanding performance.
You can use it to go into the detailed stats to see which ones performed best as well as why it is best.
Constant Contact
Constant contact is a wonderful tool. It is for those who are just getting started with email marketing.
This is famous for its user -friendly- drag and drops email builder.
It helps you to quickly produce new emails. Thus it saves your time. In this, no coding skill is required. You can very easily add text, images, videos, pools, coupons, and events to any email.
It also has 100+ pre-built, mobile templates. Which allows you to choose the suitable one and complete your work very easily.
Constant contact offers you to track the performance of your campaigns in real-time.
Constant Contact’s main advantage is automation.
You can send new subscribers to welcome messages and set up campaigns based on what they do.
Pricing
Constant Contact offers you a 2-month free trial. It’s a wonderful offer.
The constant Contact email program offers you a very simple pricing structure.
They are –
- Email and
- Email plus
You can easily select one according to your needs and budget.
- 0 – 500 Subscribers — $20 per month
- 500 – 2,500 Subscribers — $45 per month
- 2,500 – 5,000 Subscribers — $65 per month
- 5,000 – 10,000 Subscribers — $95 per month
Email Plus
- 0 – 500 Subscribers — $45 per month
- 500 – 2,500 Subscribers — $70 per month
- 2,500 – 5,000 Subscribers — $95 per month
- 5,000 – 10,000 Subscribers — $125 per month
GetResponse
GetResponse is another popular email marketing tool. It provides you all-in-one solution facilities. So that, you can deal with your business with a focus on automation.
You will be able to acquire a lot of leads. Then put them in the correct workflows. Finally turn them into returning customers with tools.
It offers you autoresponders, segmentation, landing page builders, automated emails and advanced analytic services. . It also provides you with entry-level packages.
GetResponse has an excellent tool called Autofunnel. Which really stands out.
You can use it to generate leads, build sales, and webinar arranging. You can also use it successfully in other funnels.
It is very easy to use.
GetResponse has all the tools that you need to grow your business. It allows you to get more subscribers and monetize these lists.
Pricing
Pricing is normally divided into 4 types according to their service providing.
Basic – Starting at $15 per month
- Autoresponders
- 1 sale funnels
- Ultimate lead funnels
- Sell e products
- Ultimate landing pages
Plus – Starting at $49 per month
- 5 sales funnels
- Automation builder with 5 workflows
- Contact scoring capability
- CRM software
- Webinars with up to 100 attendees
Professional – Starting at $99 per month
- Unlimited sales funnels
- Unlimited webinar funnels
- Automation builder with unlimited workflows
- Paid webinars with up to 300 attendees
Max – Custom pricing
- Webinars with up to 500 attendees
- Transcriptional emails
- Dedicated IP
- Dedicated account manager
- Consulting services for email campaigns
All of these are based on a 1,000-subscriber base. According to the growth of your mailing list, this subscription rate will grow.
GetResponse provides you advanced functionality which includes autoresponders, sales funnels, and lead funnels. It offers an entry-level package as well as it has pro-level services.
GetResponse offers you some special services that other providers don’t provide.
Frequently Asked Questions
- How do email marketing tools work?
Email marketing tools are very essential to marketers. They can spread their ad by using tools very easily. Writing on email marketing tools is very easy and simple.
Using an email marketing tool you can easily write one email, add images, videos, and links to it, track the interaction rates with the email, and do a lot more.
It saves your time and labor.
- What is the best mass email software?
There is no best email software like there is no best company.
You have to consider this matter according to your needs, company size, and budget for the email marketing tool. However, Hubspot, GetRespond, Constant Contact are the most popular ones.
- How can I send bulk emails?
It is possible to create bulk emails by using email marketing tools. It allows you to send, optimize and track the interaction of the bulk emails.
Final words,
Email marketing is one of the best cost-effective marketing channels.
With the right tools, you can run your business successfully. Which gradually takes your business to the next level.
Normally the email marketing tools provide you a free trial period. So, you can easily check that, it’s suitable for you or not. You are getting enough time before making a final decision.
Get the best email marketing tools according to your budget and needs.
Happy marketing!
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